Vita Hair Volumising Shampoo the first livestock Shampoo to scientifically produce hair volume! Vita Hair Volumizer Foaming Shampoos is formulated with a natural plant-based proprietary surfactant technology which creates an opposite acting polar electrical charge within each hair strand that actually pushes every hair follicle apart. This prevents the hair from sticking together, and actually springs it loose, making each hair follicle stand on end for a noticeable difference in hair volume and body. This, never before offered, exclusive chemistry for livestock consists of chemically altered ions. Ions are small electrical molecules within surfactants that usually have positive or negative charges which create an attraction to each other. In livestock hair, this attraction causes hair follicles to stick to each other. The non-ionic chemistry of Vita Hair Volumizer inhibits an unusual neutral charge to the ionic molecule of each follicle creating no attraction or pull between the hair strands. This neutral charge actually enables each hair follicle to stand free for extreme hair separation. All this with a plant based neutral pH makes it gentle and nourishing to the hide and hair as it gently cleans deep, down to the roots of each hair follicle. Fortified with Sullivans VITA HAIR a nourishing vitamin package to boost hair and skin health without added weight to hair. Designed to be used in a foamer. A true game changer in hair performance!